Generated Qualified Business Leads While Reducing Cost Per Conversion by 40%
Project
A B2B service company was spending heavily on paid advertising but receiving low-quality leads. We restructured the Google Ads account, optimized campaign architecture, improved audience targeting, created high-converting landing pages, and implemented conversion tracking. Within six months, qualified leads increased significantly while cost per conversion dropped by 40%, delivering a much higher return on ad spend.
Site Map
Our campaign structure separated branded, non-branded, and high-intent keyword groups with dedicated landing pages. Negative keywords, audience segmentation, ad extensions, remarketing, and A/B testing ensured every advertising dollar produced measurable business value.
Our Google Ads Campaign Process
Our PPC methodology focuses on profitable growth through data-driven optimization and continuous performance improvements.
01
Research & Planning
Analyzed competitors, audience behavior, search intent, and campaign objectives.
02
Campaign Setup
Created optimized Search, Display, and Remarketing campaigns with proper conversion tracking.
03
Landing Page Optimization
Designed conversion-focused landing pages with strong CTAs and fast loading speeds.
04
Optimization
Improved Quality Score, bidding strategy, keyword targeting, and ad copy using A/B testing.
05
Reporting & Scaling
Reviewed ROI, ROAS, conversions, and continuously scaled top-performing campaigns.
